The announcement for the first Tour de France Femmes avec Zwift will be brought LIVE to you on SBS OnDemand on Thursday evening from 2025 AEDT, alongside the men's Tour de France route announcement.
The Amaury Sport Organisation confirmed Rousse would take charge of the eight-stage event this past Sunday - one SBS will air from July 24-31.
Rousse's opportunity presents a new challenge for the former French champion, but one she hopes to excel in as a newfound staple of women's cycling.
"When I was a little girl, I watched the Tour de France on television with admiration, and when I started my career, I suspected that I would never have the opportunity to race in it," Rousse said.
"So, of course, I was very proud to be asked to take charge of the Tour de France Femmes avec Zwift, especially because we want to do our utmost to make it a dream for little girls to participate.
"Women's cycling has come a long way in recent years, partly thanks to A.S.O., but it still lacked a reference stage race with real media coverage.
"Now that I have accepted this mission, I intend to invest myself so that it becomes a ritual among the public... and for a long time because this is not about launching a race for two or three editions."
The women's edition of Le Tour will look to commence shortly after the men's event concludes in Paris, and director Christian Prudhomme was delighted to have Rousse in the fold.
"If the event is to become the premier race for women's cycling, it was obvious to call on the best ambassador of this sport, known and appreciated by the general public as well as the experts," Prudhomme said.
"And her immediate enthusiasm to join us confirms the momentum behind the creation of the event."
The announcement for the first Tour de France Femmes avec Zwift will be brought LIVE to you on SBS OnDemand on Thursday evening from 2025 AEDT, alongside the men's Tour de France route announcement.
