Online shopping sales are forecast to skyrocket for Boxing Day, as shoppers take advantage of the annual sales.
The National Retail Association has predicted shoppers will spend $2.62 billion over the sale period, with a quarter of that being purchased online.
Forecast figures show online sales are set to increase by more than 23 per cent from last year, according to NRA CEO Dominique Lamb.
Shoppers in Pitt St Mall, Sydney. However, online shopping has accounted for a quarter of all revenue. Source: AAP
"Online we know that $655 million is going to be spent today," Ms Lamb told reporters in Brisbane.
"We know that our multi-channels and our pure-player online retailers are really taking advantage of Boxing Day."
One of the country's major department store brands, David Jones, is anticipating a surge in sales online from previous years.
Shoppers line up during Boxing Day sales in Pitt St Mall in Sydney. Source: AAP
Queensland regional manager Rowena Derksen said online sales could account for half of this year's revenue for the brand.
"Nationally we expect to have over a million through our doors today and we also expect to have the same number of people visit our website," she said.
