Euro 2016 UK's top trending Google search

Euro 2016 was the most searched event on Google in the UK, but Brexit, Prince, the Olympics and Prince Harry's girlfriend Meghan Markle also made top trends.

The Euro 2016 football tournament was the event the UK wanted to know the most about in 2016, Google's Year In Search results suggest.

As Pokemon Go took over the streets in the northern summer, "What is Pokemon Go?" was the most asked "What is" question of the year according to the internet giant, ahead of "What is Brexit?" and "What is the single market?"

Google search is the world's most commonly used search engine, with the site said to deal with around two trillion searches each year.

Pokemon Go was also second in the top trending searches list behind the Euros, with David Bowie in third and Donald Trump fourth.

The EU referendum was sixth on the list, just behind Prince, while Alan Rickman, the Olympics, US election and superhero comedy Deadpool completed the top ten.

Brexit did however top the news events list, a ranking that also included the redesign of Toblerone in its top ten.

Matt Cooke, head of Google's News Lab in London said the results show a snapshot of Britain's 2016 interests.

"The results are fascinating," he said.

"The diversity in the top 10 most trending topics of the year show which political events have dominated the zeitgeist, how celebrities have touched our hearts and how sport continues to unite us."

Prince Harry's girlfriend Meghan Markle was the most searched for famous woman of the year, Google revealed, with UFC star Conor McGregor top of the men's list.


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Published 14 December 2016 12:58pm
Source: AAP


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